An office is not just the place where you and your employees spend most of your working week; it’s the place where you showcase what your company is all about to the outside world. Therefore, while factors like location are important, it is also crucial to choose an office that best reflects your company’s core values and culture.
In addition, choosing an office that reflects your brand favourably can make it much easier for you to recruit the right talent to help take your company to the next level. But how do you choose an office that properly reflects your company’s brand?
An office that is innovative can help make your company stand out from the crowd, and can also highlight the sophistication of your brand to the public. The UK’s leading publisher, Hachette’s headquarters, which is located in Manhattan, New York, is designed to promote individuality and distinctiveness. Each department in their office building has graphics that are inspired from the cover art of their most iconic books.
So, when choosing an office that reflects your brand, try to be as innovative as possible; try to incorporate your company’s brands virtues into the office building. If you’re a digital marketing agency, why not add some social media graphics (logos of Facebook, Twitter, Instagram) to your office walls to signify how much your agency values its digital marketing services?
An effective colour scheme for your office can do wonders in terms of selling your company’s personality to outsiders. For example, if you want to get across that your brand is full of energy and innovation, colours such as red, orange and yellow are considered the best colours too. Also, it’s wise to narrow the range of colours, as choosing too many colours for your office can confuse outsiders on what your brand represents.
There are many factors involved in choosing the right office that helps reflect your company’s brand effectively; here at RB Surveyors we can help make that process much easier for you, sourcing a building that best suits your individual requirements. If you are interested in our services, and if you are based in the London, Chester or Birmingham area, you can get in touch with us by calling us on 01244 457 937, where a member of our team can provide you with further information.