When investing in a property, not only is it important to make sure that the building is in a good, stable condition but also to make sure that the building is visually appealing and attractive to the general public.
With a shop that has either undergone refurbishment or has just been bought, it can be quite difficult to think about visualising the layout, design and presentation. However, there are some things that can be done to make sure that you attract the greatest number of customers possible.
Decorate the Exterior
This could be anything from painting the outside of your shop to placing banners, posters and signs around your shop. No matter what you do, if it makes your store immediately recognisable for what you sell, then it is a great way to attract customers. Making your shop more visually appealing will draw the customers in and will make your retail store more popular than ever.
If you are not able to paint the store, banners are a great way of showing the public what products you have to offer and you can be as creative as you like, meaning that it will be unique to your store, making it stand out.
Make a Visual Display
Visual displays are a great way of attracting more customers. If you are a clothes retailer, then a visual display in the window with mannequins is a great way to show your incredible products to the public as well as making it fun for them.
If you are a general retailer, then a visual display with lots of colour will pique a customer’s curiosity and will encourage impulse sales. When it comes to any window display, it needs to tell a story for the customer and to tell it well.
An example of this is when a retail store promotes a campaign and they get their staff involved as well as focusing their products on the campaign. In 2015, Lush Retail Ltd worked in conjunction with Vivienne Westwood to produce a product and display that was visually appealing and where all the proceeds went to fight against the Transatlantic Trade and Investment Partnership.
We understand how important cost, quality and time are to a business which is why, here at RB Surveyors, we are trusted to act as retained surveyors for a number of leading high street retailers. If you would like to know more about our services, then please don’t hesitate to get in touch and we will be more than happy to help.